I treat design as core to the product, not a layer applied at the end. Activation, engagement and retention are design problems. I'd rather ship at 80% and learn than polish in private.
CRAFTFigma, Framer, ProtoPie, motion
PRODUCTActivation, retention, A/B, FTUE
SYSTEMSBuilt and evolved across surfaces
AI-NATIVEClaude Code, Figma MCP, Figma AI
DATASQL, Mixpanel, qual + quant